Start with HashUp
The HashUp protocol is a decentralized pool of tokens and licenses that anyone can sell.

HashUp reduces the cost of building your own Web3 Steama to nearly zero!
The HashUp protocol is a decentralized pool of tokens and licenses that anyone can sell. HashUp introduces ERC20-compliant blockchain license carriers - on-chain CDs you can hold in any crypto wallet like tokens. ERC20-compliant licenses create License Finance/LiFi/LicenseFi, a swappable DEX license that will replace the subscription model.
Everyone can make their own marketplaces based on The HashUp Protocol without having to talk to game publishers.
HashUp is content-providing protocol to your marketplace. Instead of sourcing games or tokens for your shop, connect to the HashUp games pool.
The main principles of HashUp are:
- 1.Everyone can publish their games on The HashUp protocol.
- 2.Each Developer decides for himself how much money the stores that sell the game make.
- 3.Everyone can sell games from The HashUp Protocol, by integrating with it.
- 4.Everyone can use a white-label PC Launcher with all games published on The HashUp based on PatchKit.
In a nutshell, hashUp is decentralized Steam or Netflix.
Content published on the HashUp protocol is based on ERC20 token licenses - Access Tokens.
Each game is a separate license token.
The number of token supplies means the number of game copies.
You must have a license in your wallet to play a game or watch a movie or have access to content.
Currently, game distribution is extremely centralized, and we can't sell, for example, Cyberpunk 2077 or GTA V in our own game stores. Steam takes a 30% commission on game sales, while not investing in-game marketing. Developers themselves have to worry about marketing their own games, by talking with gaming influencers.
Comparison | Steam, Epic and Gog, GamePass | HashUp and decentralized distribution |
---|---|---|
Marketplace fee | 12-30% | You decide how much the stores earn. From 0% to 90% for marketplaces. |
Game library | The game assigned to an account owned by the platform. | The game stored on any cryptocurrency wallet that anyone can create. |
Stores owners | Big corporations | People, influencers |
Infrastructure | Closed Infrastructure | Open Infrastructure |
Marketing | Centralized Marketing - You worry about marketing your game as a game studio. | Decentralized Marketing - You can give stores 30-40% which decentralizes the marketing of your game. |
Marketing 2 | You go to influencers | Influencers decide what they play and earn |
Numbers of game stores | Several monopolists - Very expensive go to market. | Anyone can own their own game store with all the infrastructure for free. |
Network effect | Network effect based on games and gamers. | Network effect based on games and marketplaces. |
Alternative model | Subsription model with games library to play. | GameSwap, akin to the decentralized GamePass or Netflix, where players can exchange games among themselves for any other tokens. |

The HashUp Protocol from a technical perspective it's a smart contract that allows you to sell an infinite number of ERC20 tokens - each with its own price expressed in any other ERC20 token, in an infinite number of stores. HashUp builds infrastructure around ERC20-compliant licenses, allowing the protocol to be used as an everything store. The HashUp protocol is thus a very powerful protocol.
You can publish and sell on HashUp protocol:
- 1.Indie and AAA Games
- 2.ERC20 Tokens
- 3.Web3 Games Starterpacks (work in progress)
- 4.Books (work in progress)
- 5.Movies (work in progress)
Technically, any digital and physical goods can be represented using ERC20 standard. The HashUp Protocol, once it has achieved the right network effect, can be a store of everything that powers thousands of stores.

Last modified 7mo ago