Start with HashUp

The HashUp protocol is a decentralized pool of tokens and licenses that anyone can sell.

What is HashUp?

The HashUp protocol is a decentralized pool of tokens and licenses that anyone can sell. HashUp introduces ERC20-compliant blockchain license carriers - on-chain CDs you can hold in any crypto wallet like tokens. ERC20-compliant licenses create License Finance/LiFi/LicenseFi, a swappable DEX license that will replace the subscription model.

Everyone can make their own marketplaces based on The HashUp Protocol without having to talk to game publishers.

HashUp is content-providing protocol to your marketplace. Instead of sourcing games or tokens for your shop, connect to the HashUp games pool. The main principles of HashUp are:

  1. Everyone can publish their games on The HashUp protocol.

  2. Each Developer decides for himself how much money the stores that sell the game make.

  3. Everyone can sell games from The HashUp Protocol, by integrating with it.

  4. Everyone can use a white-label PC Launcher with all games published on The HashUp based on PatchKit.

In a nutshell, hashUp is decentralized Steam or Netflix.

Content published on the HashUp protocol is based on ERC20 token licenses - Access Tokens.

Each game is a separate license token. The number of token supplies means the number of game copies. You must have a license in your wallet to play a game or watch a movie or have access to content.

Centralized vs Decentralized Games Distribution

Currently, game distribution is extremely centralized, and we can't sell, for example, Cyberpunk 2077 or GTA V in our own game stores. Steam takes a 30% commission on game sales, while not investing in-game marketing. Developers themselves have to worry about marketing their own games, by talking with gaming influencers.

ComparisonSteam, Epic and Gog, GamePassHashUp and decentralized distribution

Marketplace fee


You decide how much the stores earn. From 0% to 90% for marketplaces.

Game library

The game assigned to an account owned by the platform.

The game stored on any cryptocurrency wallet that anyone can create.

Stores owners

Big corporations

People, influencers


Closed Infrastructure

Open Infrastructure


Centralized Marketing - You worry about marketing your game as a game studio.

Decentralized Marketing - You can give stores 30-40% which decentralizes the marketing of your game.

Marketing 2

You go to influencers

Influencers decide what they play and earn

Numbers of game stores

Several monopolists - Very expensive go to market.

Anyone can own their own game store with all the infrastructure for free.

Network effect

Network effect based on games and gamers.

Network effect based on games and marketplaces.

Alternative model

Subsription model with games library to play.

GameSwap, akin to the decentralized GamePass or Netflix, where players can exchange games among themselves for any other tokens.

What can you sell on the HashUp protocol?

The HashUp Protocol from a technical perspective it's a smart contract that allows you to sell an infinite number of ERC20 tokens - each with its own price expressed in any other ERC20 token, in an infinite number of stores. HashUp builds infrastructure around ERC20-compliant licenses, allowing the protocol to be used as an everything store. The HashUp protocol is thus a very powerful protocol. You can publish and sell on HashUp protocol:

  1. Indie and AAA Games

  2. ERC20 Tokens

  3. Web3 Games Starterpacks (work in progress)

  4. Books (work in progress)

  5. Movies (work in progress)

Technically, any digital and physical goods can be represented using ERC20 standard. The HashUp Protocol, once it has achieved the right network effect, can be a store of everything that powers thousands of stores.

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